What a sponsored placement is
A supplier can pay for extra visibility of a product they list — for example a marked slot in a featured section or near the top of relevant search results.
Sponsored placement disclosure
BM Discounter carries clearly labelled sponsored placements. This page states exactly what that means.
How you recognise it
Every sponsored placement carries a visible “Sponsored” label on the card itself. Unlabelled results are organic.
What sponsoring can never influence
- Product specifications and other factual product data
- The organic ranking of unsponsored results
- “Cheapest” or other objective labels
- Which supplier is shown as the best observed price
Relevance requirement
Sponsored placements are only shown where they are relevant to your search or category context. We limit their number so organic comparison always remains the core of every results page.
Start comparing
Browse the catalog, search a product, or build a side-by-side comparison.